Snap Inc, owner of popular messaging app Snapchat, will price its initial public offering after the US stock market closes on March 1 in the most eagerly awaited technology IPO since Chinese e-commerce giant Alibaba went public in 2014.
The pricing will be the first test of investor appetite for a social-media app beloved by teenagers and 20-somethings but which has yet to turn a profit. The company's losses widened last year, and it is experiencing decelerating user growth in the face of intense competition from larger rivals such as Facebook.