File Photo: A patron uses his laptop while having an espresso at the Silver lake location of Intelligentsia Coffee and Tea in the Silver Lake area of Los Angeles October 19, 2010. REUTERS/Mario Anzuoni
The damage caused by advertising fraud on the Internet amounts to more than 10bil yen (RM395.50mil) a year, according to a survey compiled by a group including advertising-related agencies.
The practice of ad fraud boosts the reported number of page views for ads distributed on the Internet even though they are not actually seen by people.
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