Online learning: Barbie maker Mattel Inc said it would partner with Chinese parenting website Babytree to create an online learning platform for early childhood development. — Reuters
Barbie maker Mattel Inc said it would partner with Chinese parenting website Babytree to create an online learning platform for early childhood development, the latest in the No. 1 US toymaker's push into China.
The partnership with Babytree announced on Feb 16 comes two days after Mattel said it would sell its products on Chinese e-commerce giant Alibaba Group Holding Ltd's online marketplace Tmall.
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