A customer displays a pair of Snapchat Spectacles by Snap Inc. for a photograph inside the company's pop-up store in New York, U.S., on Monday, Dec. 5, 2016. Snap Inc. has confidentially filed for an initial public offering at a target valuation of $20 billion to $25 billion, people familiar with the matter said. Photographer: Saul Martinez/Bloomberg
LOS ANGELES: The company behind Snapchat has two offerings – that beloved, five-year-old app for messaging and video streaming, and Spectacles, a months-old, US$130 (RM576) pair of sunglasses that doubles as a camcorder.
The Los Angeles company has promised more gadgets will follow. But even with a significant increase, hardware sales in the near term probably would bring in 100 times less revenue than selling ads displayed on Snapchat.
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