Feb 4, 2017; Houston, TX USA; General overall view of New England Patriots and Atlanta Falcons helmets and NFL Wilson official Duke Super Bowl LI logo football at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports/Reuters
BEIJING/LOS ANGELES: As millions around the world settled into couches and tuned into the Super Bowl on big-screen TVs on Feb 5, fans in China would have been watching the American football championship on mobile phones and tablets – on their way to work.
The National Football League is looking to score with audiences in China, where the game started during morning rush hour, via a push on social media. For the first time, the Super Bowl streamed live on popular messaging platform Sina Weibo.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
