Apple strategy in 'smart home' race threatened by Amazon


  • TECH
  • Tuesday, 31 Jan 2017

Different strategy: Amazon wants a way to own its customer interactions

SAN FRANCISCO: In less than a year, Amazon's combination of the Echo speaker system and the Alexa voice-controlled digital assistant has come close to delivering on the elusive promise of easy-to-use technology that can control gadgets in the home with a few spoken words.

Yet Amazon.com Inc's surprise success sets up a long-term battle with Apple Inc. and Alphabet Inc's Google for primacy in the connected household. And the contours of that competition are following a classic tech industry dynamic.

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