Media Markt trials service to rent drones, VR headsets


  • TECH
  • Friday, 20 Jan 2017

New service: Electronics retailer Media-Saturn's store in Ingolstadt, Germany, 2014. The retailer has a new service that allow customers shopping on Media Markt's website to rent products for one month or more. — Reuters

BERLIN: Media Saturn, Europe's biggest consumer electronics group, is trialling a new service at its Media Markt unit to allow customers to rent devices such as drones or virtual reality headsets, in a bid to tempt customers to try out new products.

Media Saturn, part of retailer Metro, reported sluggish Christmas sales, hurt by consumers pulling forward purchases due to the "Black Friday" sale in November.

The new service allows customers shopping on Media Markt's website to rent products for one month or more and covers around 500 products, including a floor-mopping robot as well as more common items like smartphones.

"Shopping habits are changing. Consumers want more flexibility and more options," Lennart Wehrmeier, chief operating officer of Media-Saturn Deutschland, said in a statement.

Media Saturn is working with Berlin start-up Grover for the service, which is for now available only online, but may be extended to stores in the near future. The range of products will also be extended following the test phase, the company said.

"It reaches out to new target groups, speeds up customers' decision-making, and hence boosts sales," Michael Cassau, CEO and founder of Grover, said. — Reuters

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Next In Tech News

YouTube to launch $100 million creator fund for Shorts video feature
EBay taps into NFT frenzy, allows sale on platform
Tech selloff in focus as Nasdaq backs further away from record highs
Samsung sees pandemic-led appliances boom extending run to rest of year
German regulator bans Facebook from processing WhatsApp user data
CME says more than 100,000 micro bitcoin futures traded in first six days
Gig-economy riders in Spain must become staff within 90 days under new rule
Palantir allows payments in bitcoin, mulls investing in cryptocurrencies
Hackers find easy prey as US ignores one warning after another
Cyber sleuths blunted pipeline hack, choked data flow to Russia

Stories You'll Enjoy


Vouchers