The Google Pixel phone is displayed during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach/File Photo
Ads for Google's Pixel phone were everywhere this holiday: Splashed across glossy magazines, the front of the New York Times website and spinning on TV during National Football League games.
That aggressive marketing push produced a decent debut quarter for the smartphone, the first high-end device Google made itself, according to analysts and industry insiders. The early traction came at a cost though. The online search juggernaut more than doubled its TV ad budget over the holidays to push Pixel and its new Home speaker, according to one research firm.
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