The Ford logo is seen in a rim of car in Cuautitlan Izcalli, Mexico January 4, 2017. REUTERS/Carlos Jasso
LAS VEGAS: Ford Motor Co is expanding the use of Amazon.com Inc's Alexa personal assistant in its vehicles to allow drivers to talk to their cars – demanding anything from a nearby cheeseburger to a weather forecast – marking a leap by the Detroit automaker to incorporate a technology initially targeted for home use.
The expanding alliance between Ford and Amazon, announced on Jan 4 at the CES tech show in Las Vegas, underscores the importance to both automakers and internet commerce companies of connecting consumers on the move to a richer array of digital services.
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