HIGH PRIORITY: Television sets are high on holiday season shopping lists. — AFP/Relaxnews 2014
NEW YORK: The digital world's advertising dominance has TV in the crosshairs. Alphabet unit Google, Facebook and their ilk are expected as of next year to control more of the US$500bil (RM2.21tril) spent globally on all manner of commercials than traditional broadcasters.
Along with the rise of ad-free viewing from the likes of Netflix and Amazon, it will push down the cost of TV commercials, leaving programmers in a jam.
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