Slam dunk: In Twitter Inc's livestreaming deal with Globe Telecom Inc of the Philippines, basketball content will be created specifically for Twitter and Globe ads will run on highlight clips aired on the social media platform in the Philippines.
Twitter Inc has signed a major livestreaming deal with its first Asian partner, Globe Telecom Inc of the Philippines, for its two exclusive US National Basketball Association shows, the companies said on Dec 1.
Globe will advertise on Twitter's livestream of "The Starters" and "The Warmups" to the telecom provider's digital audiences, they said in a statement. The shows, produced by Time Warner Inc's Turner Sports, will air only on Twitter throughout the basketball league's season from late October through June.
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