An employee works inside the office of Myntra in Bengaluru, May 6, 2015. REUTERS/Abhishek N. Chinnappa/Files
MUMBAI/BENGALURU: Fashion portal Myntra, part of India's top e-commerce group Flipkart, aims to use smart technology such as artificial intelligence to enhance consumer experience as it looks to drive growth and turn profitable in the next fiscal year.
India's e-commerce market is forecast to grow to US$188bil (RM838.94bil) in a decade as more and more of its 1.2 billion people log on to smartphones and PCs in the world's fastest-growing Internet services market.
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