China regulator warns e-commerce firms on 'Singles Day' sales tactics


  • TECH
  • Tuesday, 08 Nov 2016

Whopping amount: Alibaba's transactions alone exceeded US$14bil (RM58.8bil) last year and are expected to grow this year.

SHANGHAI:  China's business regulator said it has warned leading online shopping companies, including Alibaba Group Holding and JD.com, against adopting dodgy sales tactics at the upcoming "Singles Day" festival, China's biggest shopping day of the year.

The stakes are high in the one-day event, held annually on Nov 11, which sees billions of dollars of goods sold online at steep discounts, and is watched as a barometer for the e-commerce industry and consumer economy in China as a whole. Alibaba's transactions alone exceeded US$14bil (RM58.8bil)  last year and are expected to grow this year.

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