MUNICH, GERMANY: In another bold move that will see it cement its foothold in the smartphone market, Chinese telecommunications giant Huawei launched its marquee product, the Mate 9, at a function at the Dolce Munich Unterschleissheim here.
Officiated by Richard Yu, Huawei consumer business group CEO, the event was attended by more than 700 journalists and industry insiders from more than 20 countries.
"In developing the Huawei Mate 9, we started with a simple question – how can we improve every element of the smartphone experience?" said Yu.
"A fast and functional smartphone is just the beginning, users also want a gorgeous design and intuitive features. So we have created two new editions at the forefront of hardware and software innovation. The result is a device that is breathtakingly new, inside and out.
Yu also announced more exciting news in the form of a tie-up with one of the world's most exclusive automobile brands resulting in the limited-edition Porsche Design Huawei Mate 9.
He said that speed, simplicity, symmetry and organic harmony were keywords in coming up with this collaboration.
Like the P9 launched earlier in the year, one of the most celebrated features of the new phone is the camera.
The Mate 9 features an engineering collaboration with German camera company Leica and also has two cameras, a significant upgrade over the Mate 8.
The second generation Leica dual-lens camera is equipped with 12-megapixel RGB sensor, 20-megapixel monochrome sensor and Hybrid Zoom, featuring a superior 2x magnification.
Other key features include a Kirin 960 chipset, which Huawei is touting as the world's highest performing smartphone processor.
The new EMUI 5.0 user interface also allows over 50% of features to be reached within two clicks, making for smoother operations.
Also a new SuperCharge feature enables the Mate 9 to be fully charged within 20 minutes, with enough power to operate for two whole days.
"We are introducing more colour options including space grey, moonlight silver, champagne gold, mocha brown, ceramic white and black for your selections," said Yu.
The Huawei Mate 9 is expected to go on sale in Malaysia within a few weeks.
Founded in 1987, Huawei has grown into a powerhouse of global information and communications technology, with a presence in over 170 countries.
It currently occupies the third largest smartphone share worldwide behind Samsung and Apple.
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