China’s OPPO uses sales rep army, ad blitz to leapfrog over smartphone rivals


  • TECH
  • Thursday, 27 Oct 2016

A commuter using his mobile phone passes an advertisement of Chinese smartphone maker Oppo at a train station in Singapore May 8, 2014. REUTERS/Edgar Su

JAKARTA/HONG KONG: Chinese smartphone company OPPO doesn’t believe in subtle marketing. 

It has built a massive network of 320,000 retail outlets across China and other parts of Asia, its sales representatives earn commissions on every phone they sell, and it has filled the airwaves and covered thousands of billboards with advertising based on the endorsement of some of the hottest Asian pop stars. 

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