Apple's new iPhone 7 Plus is displayed for sale at the company's flagship store in Tokyo on September 16, 2016. With new iPhones hitting the markets on September 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. / AFP PHOTO / KAZUHIRO NOGI
Apple Inc said it was caught off guard by how many people want to buy its biggest smartphone, the iPhone 7 Plus, and the miscalculation may hit profits this holiday season.
The technology leader is not sure it can make as many units of the iPhone 7 Plus as consumers want in time for the Christmas shopping rush, Apple's chief executive Tim Cook told analysts on Oct 25. It will manage to make enough of the smaller iPhone 7s, though, he said.
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