Daimler to make more than 10 electric cars by 2025

  • TECH
  • Saturday, 01 Oct 2016

Electric initiative: Zetsche said Daimler is getting into pure electric vehicles in a big way, thanks to advances in battery technology.

PARIS: Daimler's Mercedes-Benz and Smart brands will launch more than 10 electric cars by 2025, and zero-emission vehicles will make up between 15% and 25% of overall Mercedes sales by then, chief executive Dieter Zetsche said.

Speaking to journalists at the Paris Motor Show on Thursday, Zetsche said the automaker was preparing a major push in pure electric vehicles thanks to advances in battery technology and greater consumer acceptance of zero-emissions vehicles.

A new generation of electric vehicles will be sold under the "EQ" brand, and based on a new technical architecture developed specifically for battery-electric models, the company said.

In addition, Daimler has set up a digital technologies division called CASE to incorporate connected cars, autonomous driving, car sharing and electric vehicles.

"Connectivity, autonomous driving, sharing and electric drive systems – each of these four trends has the potential to turn our industry on its head. Yet the real revolution lies in intelligently linking the four trends," Zetsche said at a Mercedes-Benz press conference in Paris.

"We have the competence and the ability, and we cannot buy the technology from suppliers which does not yet exist," he added, explaining Daimler had little choice but to develop the technology in-house if it wanted to be a leading player. "We believe this is a unique selling point and we cannot be ahead if we appoint a camera manufacturer to be our lead developer," Zetsche said, in a thinly veiled swipe at rival BMW, which recently announced a development partnership for autonomous cars with Mobileye.

Daimler said it would launch a peer-to-peer car sharing service, which would allow customers to unlock and start the car using just their mobile phone. —  Reuters

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Tech News

Which social networks are most useful for brands?
British police seize almost RM660mil worth of Bitcoin
Europe’s data law is broken, departing privacy chief warns
Apple’s car obsession is all about taking eyes off the road
Instagram tests letting users post to feeds from desktop
Two Malaysian eSports teams in ‘Wild Rift’ competition with a RM620,850 prize pool
Helsinki is using sensors to monitor and analyse crowd movements in real time
Amazon, Google face formal fake review inquiry in Britain
Exclusive: Facebook rejects talks with Australia publisher, may test online law
Japan's Rakuten to use Cisco routing tech for 5G, IoT services

Stories You'll Enjoy