Future challenges: Can carmakers charge premium prices for connected car services as technology companies like Google look to develop similar offerings for free?
PARIS/FRANKFURT: Alarmed by the threat posed by Silicon Valley firms developing autonomous driving systems, carmakers at this week's Paris Motor Show showed signs they are ready to hit back by cooperating in areas where they might have been expected to compete.
"This is how the automotive industry may be able to fight off the threat that Apple and particularly Google represent to their brands as digital services become more and more important," technology investment analyst Richard Windsor said.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
