Getting people fit and fashionable: Aetna is the first major health care company to subsidise a significant portion of the cost of an Apple Watch.
SAN FRANCISCO: A major US health insurance company said it will help buy Apple smartwatches for customers as part of a move to integrate the gadgets into wellness management programmes.
Aetna announced that, in the coming open enrollment period, it will make Apple Watch buys an option for large employers and individual customers, becoming the first major health care company to subsidise "a significant portion" of the cost of an Apple Watch.
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