Topshop and Nordstrom have teamed up to capitalise on the emoji trend with their own collection of fashion and lifestyle ideograms.
The retail giants have launched a co-branded emoji keyboard app, featuring stickers, nine GIFs and 95 emojis referencing pieces from the Topshop range sold at Nordstrom.
Images include a Topshop jacket, floral purse and shopping bags, alongside Topshop Beauty lipsticks and a series of more general phrases, faces and drinks. The illustrations were created by Los Angeles-based artist Natasha Lillipore.
The app will be updated on Sept 16 in the middle of London Fashion Week, following the Topshop Unique Runway-to-Retail show. Not only will the pieces seen on the catwalk be available to purchase immediately after the show, but seven apparel emojis featuring styles from the collection will also be added to the app. A holiday emoji refresh is also expected to arrive later in the year.
The move is the latest in a long line of initiatives by fashion brands to engage with smartphone users. This summer alone, Gucci saw its Snapchat account taken over by Jared Leto in a bid to publicize the fragrance Gucci Guilty, and Fendi livestreamed a 90th anniversary fashion show on social media, while the New York Fashion Week will see Tommy Hilfiger working with B Productions & B Live to create a shoppable live video stream of his new collection, which will be broadcast in Times Square, on Tommy.com, via Facebook Live and on the websites of 175 media partners.
The emojis can be used in text messages and emails, as well as via WhatsApp, Facebook Messenger, and other smartphone messaging platforms. The app can be downloaded for free for iOS and Android through Feb 28, 2017. — AFP Relaxnews