Grylls, along with six members of the Royal Navy Parachute Display Team leapt from a plane and while in freefall at speeds reaching 125mph, used the InControl app to reconfigure the new Discovery's seating so that when he and his party landed, there would be ample space for everyone on board.
As well as continuing in the company's long tradition of outrageous stunts in order to promote new cars, the video was made to show off the new Discovery's Intelligent Seat Fold technology – which will be a world first when the car is officially unveiled on Sept 28.
"Land Rover is proving why the New Discovery is the ultimate family SUV," said Bear Grylls. "For the remote function to work while we are freefalling from a plane is pretty cool! I'm not sure many people will be using it in such a manner but the technology to operate the car remotely in this way will undoubtedly be a real winner for busy families who want to be prepared."
Indeed, Land Rover hopes that the system is more generally used in situations such as while queuing to pay for shopping so that when loading the car, everything is simple.
Watch the video here. — AFP Relaxnews