Sigve Brekke, President and CEO of Telenor, delivers a keynote speech during the Mobile World Congress in Barcelona, Spain February 23, 2016. REUTERS/Albert Gea/File Photo
ARENDAL, Norway: Norway's Telenor will set up a separate business unit to claim a share of the rapidly growing mobile advertising market in Asia, chief executive Sigve Brekke told Reuters.
Telecom operators like Telenor are facing challenges to their traditional business as increased data usage has opened the door for digital content providers like Netflix and Spotify and messaging companies such as Facebook to capture an increasing share of network revenue.
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