No-nonsense man: Cheng's leadership style is cut-throat and tinged with nationalism.
BEIJING: Cheng Wei, 34, was once assistant to the head of a foot massage firm. Last week, his company Didi Chuxing bagged Uber's China business in a deal valuing his ride-hailing start-up at US$35bil (RM140bil) a second success in as many years in a gruelling battle with a rival.
Investors and Didi staff say Cheng has a cool head, a keen strategic eye and a lack of ego all pivotal in taking on and beating Uber in a two-year, multi-billion-dollar scrap for China's competitive ride-hailing market.
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