Fitness bands and smartwatches: Where are they now?


  • TECH
  • Thursday, 11 Aug 2016

Rob Marlbrough of Fandom Marketing in downtown San Diego wears his Apple watch to keep track of appointments. (K.C. Alfred/San Diego Union-Tribune/TNS)

SAN DIEGO: A seemingly simple quest to find a way to track jogs without lugging around an iPhone morphed into a complex realisation. 

For years now, wearables have been touted as the next big thing in tech, yet even the trend-defining Apple has struggled to produce a device that resonates with the masses. 

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