Apple watches with limited edition wristbands featuring national colors of teams competing in the Rio 2016 Olympic Games sit in a showcase in an Apple Store in Rio de Janeiro, August 8, 2016. REUTERS/Nacho Doce
RIO DE JANEIRO: Apple Inc is threatening to crash Samsung's expensive Olympics party.
Samsung is mobile phone sponsor of the Rio Games and sells its handsets exclusively to hundreds of thousands of visitors flocking to Olympic venues – but Apple is tempting some of them outside with its own unofficial Games merchandise.
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