The other Yahoo: How protecting its core business doomed innovation


  • TECH
  • Tuesday, 02 Aug 2016

SLOWLY BUT SURELY: Yahoo! has been struggling to regain lost ground in Internet search to Google, and has been aiming for new niches under Mayer

LOS ANGELES: You've heard a lot about Yahoo's failed media ambitions – how it couldn't monetise a show like "Community," how it had to sell ads for its NFL live stream on the cheap and how even Katie Couric didn't turn things around for the struggling company. 

But there's another part to the story about Yahoo's decline from Internet juggernaut to cheap acquisition target for Verizon that's just as important: Yahoo didn't just fail as a media company, but also as a tech innovator – despite at one point having all the right people working on all the right projects. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Trump media shares gain as it alerts Nasdaq of 'potential market manipulation'
Apple's offer to open up tap-and-go tech to be approved by EU next month, sources say
Dutch privacy watchdog recommends government organisations stop using Facebook
Nigerian court adjourns Binance and executives' tax evasion trial to May 17
Pornhub, XVideos, Stripchat face strict EU rules, Commission says
India's Wipro scrapes past lowered revenue expectations, prioritises growth pick-up
Japanese doctors demand damages from Google over ‘groundless’ reviews
Meta releases beefed-up AI models
Netflix slips as move to end sharing subscriber count raises growth doubts
Explainer-Bitcoin's 'halving': what is it and does it matter?

Others Also Read