epa05421031 A group of people play the new game 'Pokémon Go' on their smartphones in Union Square in New York, New York, USA, 11 July 2016. The new game was released 08 July and has players playing in a virtual world that corresponds to their actual GPS location. EPA/JUSTIN LANE
LOS ANGELES: Pokémon Go has taken the world by storm since its release: The Pokémon-themed mobile game that tasks players with catching Pokémons already has more Android app installs than Tinder in the US, and the game's surprise success pushed Nintendo's stock up.
But Pokémon Go isn't the first augmented reality game, and it likely won't be the last. In fact, the startup behind the game is already eyeing partnerships with other entertainment companies for new game franchises.
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