Back to Basics: The HK startup taking on fashion giants


  • TECH
  • Tuesday, 19 Jul 2016

In this picture taken on July 13, 2016, Australian entrepreneur Luke Grana, 32, looks at items of clothing at his company Grana's warehouse in Hong Kong. Luke Grana arrived in Hong Kong with no contacts, cold-calling 'angel investors' he'd found on LinkedIn armed with only his CV, a business plan, and some big ideas to overhaul fashion. In little more than two years, his eponymous clothing store amassed 6 million USD in seed funding and -- through a smart concept and buoyant social media presence -- become the go-to shop for under-35s searching out quality staples for their wardrobe. / AFP PHOTO / Anthony WALLACE / TO GO WITH AFP STORY HONG KONG-FASHION-ECONOMY-START-UP,INTERVIEW BY LIZ THOMAS

HONG KONG: Luke Grana arrived in Hong Kong with no contacts, cold-calling ‘angel investors’ he’d found on LinkedIn armed with only his CV, a business plan, and some big ideas to overhaul fashion. 

In little more than two years, his eponymous clothing store amassed US$6mil (RM23.85mil) in seed funding and has become the go-to shop for under-35s seeking quality staples for their wardrobe. 

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