Music biz gets half its revenue on YouTube from copyright ID system


  • TECH
  • Friday, 15 Jul 2016

Huge money-spinner: Half of the music industry's YouTube revenue comes from fan content claimed via Content ID.

LOS ANGELES: The music industry has been complaining that YouTube doesn't do enough to combat piracy. But Google says record labels are making millions from YouTube's Content ID copyright-detection system, and that the process is used 50 times more frequently than DMCA takedown notices.

In a report released Wednesday, How Google Fights Piracy, the Internet giant says that when music companies find copyrighted material they own on YouTube with Content ID, they choose to monetise more than 95% of those claims by opting to leave the content up on the platform to generate advertising (rather than blocking it).

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