Nintendo shares soar as new Pokemon mobile game captures hearts


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  • Friday, 08 Jul 2016

Huge success: Pokemon GO in the United States has become the number one free app on the US iTunes store

TOKYO: Shares in Japan's Nintendo Co surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.

Seeking to protect its console business, the Japanese group had for many years resisted introducing mobile games with its best-known characters such as Super Mario Bros and Pokemon, finally yielding to investor calls last year when it announced a tie-up with mobile specialst DeNA Co.

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