Alibaba launches new anti-fake drive, urges brands to help out


  • TECH
  • Friday, 01 Jul 2016

A sign of Alibaba Group is seen at CES (Consumer Electronics Show) Asia 2016 in Shanghai, China, May 12, 2016. REUTERS/Aly Song

HANGZHOU, China: Chinese e-commerce giant Alibaba Group Holding Ltd on July 1 went public with a new drive to display its determination to stamp out fake goods, urging brands to help its anti-piracy campaign rather than trade rebukes on the issue.

The US-listed online shopping powerhouse has been dogged by accusations its sites are flooded with copy-cat products, culminating with its ejection this year from a US-based anti-counterfeiting alliance only weeks after being admitted.

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