LONDON: Amazon launched a British version of its AmazonFresh food delivery service on June 9 in a long-anticipated move by the world's largest online retailer to break into the UK grocery market.
Britain has one of the world's most developed online markets, with the big four supermarkets Tesco, Sainsbury's, Wal-Mart's Asda and Morrisons competing with specialist delivery firm Ocado.
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