New look: The store's makeover comes after Apple's first-ever decline in iPhone sales.
Apple Inc unveiled a new vision for its hugely successful retail stores, aiming to give shoppers the experience of setting foot in the headquarters of the company credited with inventing the smartphone.
Speaking at a media event in San Francisco on Thursday, Apple executives offered a sneak peak of a new store that features design elements that will later roll out to more locations worldwide, including new spaces for socialisation and collaboration.
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