Geely car’s chief designer Peter Horbury pose for a photo in Stockholm, Sweden April 29, 2016. REUTERS/Mia Shanley
GOTHENBURG, Sweden: The Briton who smoothed out Volvo's boxy lines and put signature radiator grilles on Lincolns for Ford is aiming to give China's Geely range global appeal by ditching its utilitarian image.
Peter Horbury is central to efforts by Geely – long seen as a cheap, no-frills brand in China and unknown in the western world – to push upmarket and go international by tapping European design and technology.
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