Farewell to 'Disney Infinity' toy-game hybrid

  • TECH
  • Friday, 13 May 2016

Disney Interactive is calling time on its line of toy-game hybrids, the Disney Infinity series, which since launching in 2013 has pulled in characters from nearly 40 well-known Disney franchises. 

Since Activision released Skylanders: Spyro's Adventure in 2011, several big entertainment companies have entered the toys-to-life arena with their own takes on the concept. 

Disney was the first, with Disney Infinity received as a serious challenger thanks to its extensive back catalogue of recognisable characters and an active schedule of feature film releases to keep up with. 

A Disney Infinity: Marvel Super Heroes retail edition followed in 2014 and Disney Infinity 3.0 (or Disney Infinity Star Wars) in 2015, with nearly 100 supplementary figures to collect. 

Then came Nintendo in 2014, whose Amiibo figurines could augment a range of console games or pose respectably as cute desk ornaments; the concept has since been spun off into themed card sets as well. 

Most recently, Warner Bros leveraged its film roster, DC Comics character sheet, and existing relationship with Lego to produce Lego Dimensions for 2015. 

Collectible figurines in the Infinity range could interact with the games to unlock new content, and the pocket-sized models covered everything from Aladdin to Zootopia via Star Wars, Toy Story, Frozen, Fantasia and plenty more. 

But Disney is now backing out of the segment, citing an ongoing decline in sales. A May toy pack for Alice Through the Looking Glass and June's Finding Dory tie-in will mark the end of a four-year era. 

"Our goal for Disney Infinity was to bring the best of Disney storytelling to life in homes around the world, and with your support we accomplished that," said the Disney Infinity general manager in a May 10 blog post. "We hope you had as much fun playing the game as we had making it." 

"Disney Infinity was built for you – our fans – and I wanted to take a moment to thank you not just for your support over the years, but for creating a community that made Disney Infinity more than just a game." 

With that, Disney's out of console gaming as a publisher, but continues to stay involved through licensing – witness 2015's Star Wars Battlefront, for which Electronic Arts provided 14 million copies to retailers, the third-party partner said in a separate statement. — AFP Relaxnews

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Disney Infinity


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