Understanding the psyche of today’s traveller


Testing 1,2,3: Expedia’s Innovation Lab enables the company to track how users feel when they go online to plan for their holidays on Expedia.com. — Handout

Expedia’s Innovation Lab – which tests user’s online responses – is coming to Singapore.

EXPEDIA is all set to launch a new Innovation Lab in Singapore this year, where it will use eye-tracking and facial-movement technology to understand how and why people choose their holidays.

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Lifestyle , Expedia , Innovation Lab , Testing , Travel

   

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