Connecting with buyers: EA asks customers for feedback on games before they are released.
SAN FRANCISCO: Fresh off a two-year stock rally and a win with its Star Wars: Battlefront title, Electronic Arts Inc is attracting sizeable buy-in from institutional investors who expect the company to keep doing well with shooter videogames.
Even as that rally started to fizzle in the fourth quarter of 2015, roughly 154 pension funds, hedge funds and mutual funds became new shareholders of the company – a net of 87 new institutional purchasers after sellers walked away, according to research firm Morningstar.
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