HONG KONG: World Rugby and e-commerce giant Alibaba announced a 10-year deal on Sunday to promote the sport in China, a country with little heritage in the game but vast commercial potential.
China's Alibaba, through its sports division Alisports, will support a grassroots programme and competitions overhaul to "unlock the growth potential of the world's most populous nation", said a statement released at the Hong Kong Sevens.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!