Pay TV deal: The agreement between Italy's Mediaset and France's Vivendi will strengthen the French company's position in Italy as it seeks to create a content heavyweight to rival Sky and Netflix in southern Europe. — Reuters
MILAN: Italian broadcaster Mediaset on April 8 agreed to sell its pay-TV unit to French media giant Vivendi in a deal that also includes a 3.5% share swap between the two companies.
The agreement between Mediaset, owned by the family of former prime minister Silvio Berlusconi, and Vivendi will strengthen the French company's position in Italy as it seeks to create a content heavyweight to rival Sky and Netflix in southern Europe.
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