MUMBAI: India's all-singing, all-dancing movie hits capture the attention of hundreds of millions of fans – but they generate precious little in box office profits for the world's largest cinema industry.
Now, with smartphone sales booming and India preparing for nationwide 4G Internet access, India's film and TV industry hopes the ease of tapping your phone for the latest release will generate profits at last, overcoming the problems of woefully few cinemas and rampant piracy.
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