KLM flyers can now check-in and board via Facebook Messenger

Easily accessible: Travellers will find all related flight information in one spot.

Dutch carrier KLM has become the first airline to partner with Facebook in a new service that allows flyers to check-in and receive flight status updates via Facebook Messenger.

Travellers who book their flight on klm.com will be given the option of receiving their travel itinerary, flight updates, check-in notifications and boarding passes through Facebook's Messenger service which will be delivered in a single, canonical thread.

That means that instead of having to scroll through countless, separate emails, travelers will find all related information in one spot.

In addition to checking flight itineraries, flyers can also contact social media service agents directly via Messenger with questions or requests such as seat changes.

Agents will be available 24/7.

The new feature is an extension of KLM's Facebook Page, which also allows customers to liaise directly with the airline via Messenger. The Messenger button was activated last year.

KLM has always been quick to capitalise on the power of social media to enhance the flyer experience.

In 2014, the carrier launched a payment feature that allows passengers to pay for their tickets via Facebook and Twitter.

The carrier also offers a Meet and Seat program which allows passengers who opt in to look up the Facebook and LinkedIn profiles of their seatmates.

But they're not the only ones.

Etihad offers a tool with LinkedIn, that allows flyers to see their contacts on a map and search for their connections by geographical location to make it easier for business travelers to set up meetings and message new contacts.

And Virgin America's in-flight entertainment system allows flyers to strike up virtual chats with an attractive stranger three rows down, thanks to the seatback touchscreen.

Watch how KLM's Facebook Messenger service works here. —  AFP Relaxnews