Lego sticks to bricks, despite apps, games and flicks

A giant Lego brick is pictured at the factory of Danish toy company Lego in Billund, March 1, 2016. In a low-rise factory on the outskirts of Billund, a small town in western Denmark, robots stand holding trays at the ready as pistons spit out hundreds of pieces of Lego every few seconds. The plant churns out 100 million of the brightly colored plastic bricks every day and is set to increase output this year, in line with Lego's ambitions to dominate the global toy market. The Danish company could overtake Barbie doll maker Mattel as the world's biggest toymaker in 2016, analysts say, helped by its push into movie franchises, video games and smartphone applications. REUTERS/Fabian Bimmer/Files

BILLUND, Denmark: In a low-rise factory on the outskirts of Billund, a small town in western Denmark, robots stand holding trays at the ready as pistons spit out hundreds of pieces of Lego every few seconds. 

The plant churns out 100 million of the brightly coloured plastic bricks every day and is set to increase output this year, in line with Lego's ambitions to dominate the global toy market.