LOS ANGELES: Madison Avenue is still ploughing billions of bucks into television advertising – but digital is poised to eclipse TV for the first time in 2017.
Next year, led by Internet heavyweights Google and Facebook, total digital ad spending in the US will hit US$77.4bil (RM319.13bil), or 38.4% of total ad spending, according to a forecast by research firm eMarketer.
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