Rolls-Royce cars CEO seeks younger customers via social media

epa05189176 The New Rolls Royce Wraith Black Badge is presented during the press day at the 86th Geneva International Motor Show in Geneva, Switzerland, 01 March 2016. The 86th Geneva international motor show will be open from 03 to 13 March 2016. EPA/SANDRO CAMPARDO

GENEVA: Rolls-Royce customers are getting younger, chief executive Torsten Mueller-Oetvoes says, as the luxury carmaker embraces YouTube and Instagram and prepares to replace its aging flagship, the Phantom. 

Since 2013, the BMW-owned British brand has introduced the Wraith Coupe, Ghost II limousine and now the Dawn convertible to appeal to customers who would rather take the wheel themselves than rely on a chauffeur.