Rakuten gives insights into Malaysian shopping habits


Buying for family and friends: This chart shows just how much shoppers are willing to spend on their family, friends and even their pets

Buying for family and friends: This chart shows just how much shoppers are willing to spend on their family, friends and even their pets

Rakuten survey reveals Malaysian shopping habits

Online marketplace Rakuten recently conducted a so-called Shopping Secrets survey to find out the buying habits of online and offline shoppers in Malaysia.

Here are a few interesting results from that survey:
  • Interestingly, 45% of Malaysians surveyed prefer to do their shopping online on Valentine’s Day compared to Chinese New Year, where only 39% of the people surveyed bought their stuff online during the relevant period.
  • More men (48%) prefer to shop online for Valentine’s Day compared to women  (41%), while for Chinese New Year, the opposite is true, where 43% of women shopped online compared to only 36% of men.
  • The top five gifts that people hope to receive for Valentine’s Day are a vacation, food and drink, jewellery, handphone or smart device, fashion and accessories.
  • The top five categories most popular during Chinese New Year are fashion and accessories, electronics and appliances and Chinese New Year decorations.
  • Malaysians are willing to spend an average of RM198.63 on their spouse, RM173.71 on their fiancé or fiancée, RM 159.03 on their girlfriend or boyfriend, and RM 156.09 on themselves.