BRUSSELS: European citizens will be "masters" of their personal data after the European Union agreed sweeping data protection reform that will give them much more say over how companies use their information, a top EU official said.
Under the new law agreed between EU lawmakers, member states and the European Commission on Dec 15, firms will have to ask for citizens' unambiguous consent to use their data for activities such as online advertising and could be fined up to 4% of global revenues if they break the law.