Tis the season to give: Preliminary numbers show 1.3 million mentions of #GivingTuesday on Twitter, Facebook and Instagram, compared with about 750,000 last year, with nearly US$117mil (RM495.02mil) raised in online donations.
BOSTON: #GivingTuesday, a charitable initiative which uses social media as its catalyst, raised nearly US$117mil (RM495.02mil) in online donations, a jump of 155% over last year, according to preliminary calculations exclusively provided to Reuters by the event's organisers.
In the 24 hours starting at midnight Eastern Time on Dec 1, US charities reported receiving 1.08 million donations.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
