Subaru putting parks on the map

  • TECH
  • Wednesday, 18 Nov 2015

Instilling a love of nature: The initiative includes digital interactive maps and educational modules on national parks like Yellowstone National Park (pic).

To mark the National Park Service's upcoming centenary, Subaru is partnering with National Geographic on a digital initiative aimed at helping children learn to love and want to preserve their national parks. 

'Find Your Park, Love Your Park' consists of an interactive digital map featuring every national park within US borders alongside a set of downloadable educational modules aimed at children aged nine to 10 years and over as well as at educators and families in general. 

For instance, modules can be used for simple things such building nature walks and for identifying animal tracks and insect species or as the basis for understanding more complex subjects related to conservation, protection and biodiversity. 

"National Geographic is committed to educating the next generation of explorers about the importance of protecting and preserving our planet," said Melina Bellows, chief education officer at National Geographic. 

"The ‘Find Your Park, Love Your Park' educational initiative with support from Subaru allows us to provide educators around the country with rich, interactive activities they can use in and out of the classroom to engage students about national parks and why they matter." 

The initiative is one of many that Subaru is working on as part of an overreaching commitment to greener and more sustainable practices – ‘Subaru Love the Earth'. 

All of its US facilities are land-fill waste free, for example and it is the only carmaker in the country who can claim one of its production plants to be an officially recognised backyard wildlife habitat by the National Wildlife Federation. 

"Our support of National Geographic aims to educate and empower the next generation of park-goers to protect our national parks for another 100 years," said Alan Bethke, vice president of marketing, Subaru of America, Inc. 

"Subaru and Subaru owners are incredibly passionate about the environment. That's why we created the ‘Subaru Loves the Earth' initiative, focused on preserving, protecting and celebrating our national parks." 

The National Parks Service will mark its centenary in 2016 and ‘Find Your Park, Love Your Park' has been designed to add extra weight and support to a number of other recent initiatives aimed at getting the population to celebrate its green spaces. 

For example, in February the US government announced "Every Kid in a Park" an initiative that grants all fourth grade students free entry to national parks. — AFP Relaxnews

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