LONDON: Online retailer Amazon has stepped up the pressure on Britain's traditional supermarkets with the nationwide launch on Nov 13 of a packaged groceries offer for Amazon Prime members.
The move is the ecommerce giant's most ambitious foray into Britain's growing online grocery market but stops short of replicating its broader US Amazon Fresh service, which offers about 20,000 chilled, frozen and perishable products and items from local shops.
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