Staggering numbers: People taking photos of a large screen showing total gross merchandise volume exceeding 10bil yuan during the 2015 Tmall 11:11 Global Shopping Festival gala in Beijing, reinforcing its status as the world's biggest online retail promotion.
BEIJING: Shoppers spent around US$9bil (RM39.35bil) in the first 12 hours of China’s “Singles Day” sale on Nov 11, e-commerce giant Alibaba said, in the world’s biggest online shopping day.
Total gross merchandise volume, a measure of sales, matched the 2014 US dollar total of US$9.3bil (RM40.66bil) just after 12:30pm (0430 GMT), after the promotion began at midnight.
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